You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine's unpaid results” doesn’t really help you answer important questions for your business and your website, such as:

• How do you, for your site or your company’s site, “optimize” for search engines?

• How do you know how much time to spend on SEO?

• How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content.

Keep your clients up to date with what's We have the tools to help you generate leads and win more, all in one package. Email Marketing Services. Graphic Design Services. Search Engine Marketing. Web Development Services. Services: Web Design, Branding, SEO, Email Marketing, Social Media Marketing.. To make this content your own, just add your images, text and links, or connect to data from your collection.  

Every business needs a marketing strategy. However, creating one from scratch is easier said than done. That might explain why some companies cut corners on strategic planning, and instead treat marketing like a cost center (that eats investment to produce collateral) instead of a revenue driver (that connects business with consumers and takes responsibility for growth).